YouTube Star Sponsors The Fastest Rising Football Club in England


I mean initially they they were a little confused I guess because I was like so I play FIFA and I upload the videos to YouTube and I get ad money and I want to give you that ad money and they were like well why like why all of those things like it’s a very strange thing to pitch to someone I was like who’s this guy with 4 million fans in America know about AFC Wimbledon I hadn’t heard of John Green before I came here my children were were the ones who first of all were like amazed by it when they heard they first thing they said to me was that you know what it is it’s bizarre it’s completely bonkers yeah if anyone had said to me I don’t what you need to go after is someone that can play fifa and generate a crowd and that life for a sponsorship is insane how could anybody ever envision you can’t make that scenario up can you you can’t there was this team Wimbledon FC that played very near to where the tennis tournament is it was mostly amateur for most of its history but then had this glorious run and then they won the FA Cup which is this big national competition in England and almost immediately after winning the FA Cup things began to fall apart there were problems with their stadium they were purchased by foreign owners who sort of stripped the assets out of the club and the club owner decides in a very American style you guys are used to it here franchises Baltimore Colts in the middle of the night they zoom off and disappear that’s just sports but in England it’s not and when the club owner decided we’re going to move we’re going to go to a new future we’re going to move to Milton Keynes he expected the fans to keep coming with them and the fans they were disgusted this does not happen absolutely everybody was not backwards by the stupidity and the unfairness of it but that galvanized the determination of people to say you won’t do that to us we’ll get back and they reacted to this in the best possible way which is that they decided to start a soccer team where the owner said you know I have I own the club I can do whatever I want with it these Wimbledon fans they turn round they said you you can go so in 2002 they held two open tryouts are in this public park Wimbledon common they had no uniforms they had no players they had no idea how to run a soccer team they decided 75% of the club would always be able by the fans this would be a club that was built in protest and they said we are going to start at the beginning and that meant plummeting to the very very very bottom the deep bowels of the English Football League they started out in the ninth tier of English football they would go to away games where there were 50 or 60 fans yeah I mean the only comparison I can make to American sports is if you started a baseball team in the whatever’s below single a baseball a man walking a dog in the park may stop by and watch smoke a cigarette and watch this football is very little to see but then when they would play at Wimbledon there would be thousands they worked their way up in nine years from the ninth year until they were in the fifth tier of English football won promotion away from being a full-time professional club in the Football League again I’m Wimbledon are down to one penalty kick stops in less than 9 so to become a League football club was what the ambition always was initially for the club and to get there in such a short space of time it’s a fantastic achievement normally clubs that have a sugar daddy if you will put a load of money in and buy who he wants and pay de wages and whatever and and that will be how to clubs run but but not one would have it’s one of the things that as a fans owned a feigns Run Club we have to be open to anything he passes dark and phenoix I can stand war oh we missed the goal no it went in it went in with his last touch of the game I don’t buy a lock and phenoix beast mode oh he’s big he’s round he’s worth 10 million pounds Hawking fan walking fan hwa-jung curry what a man he’s a man of many skills he writes books they become New York Times bestsellers you produce his movies he’s just gold at the box office he starts to do blog Easter blog Easter with his brother it becomes a massive YouTube sensation good morning Nick good morning Hank it’s Tuesday good morning Jeff hi I’m John Green this is crash course world history and today we’re gonna talk about world war 2 and then he becomes a pillar of the YouTube community dftba dftb ale see you on Monday and as we say in my hometown don’t forget to be awesome my brother decided to start a gaming channel called Hank games where he was going to play video games every day and then people would watch them and we’d get ad revenue and also it would be fun hello and welcome to Hank games without Hank my name is John Green and I have just become the manager of the AFC wimbledon wimbly wom please as always i’m counting on you the supporters hopefully to get behind this club and its amazing story john doesn’t see things that you’re I see things he doesn’t see things as one-dimensional sporting stories when he hears for the first time this Wimbledon AFC story he sees a pharaoh barking at his people he sees the fanbase as slaves freeing themselves from the chains of tyranny and a and over chloe overthrowing the ruling class and he is emotionally deeply connected and john green playing EA sports fifa playing quite awfully if i’m going to be honest it’s kind of like thinking about hillary clinton breakdancing or Morrisey doing taekwondo so there is absolutely no appeal and watching me play fifa so i’ve tried to build a world for the team that’s interesting so that people will want to watch but gar to starting forwards or John Green and John Green I should mention if you’re new to the game that John Green and John Green are married to each other they’re teammates in life and in love no one has the chemistry that ball John Green another John Green Hamm I mean that’s just one of the things about being the only strike partnership in all of football that is also a marriage it sounds awful but it became must watch for several hundred thousand people who were tuned in avidly to watch this grown man play an electronic game incredibly badly but just to hear the sweeping saga that he was able to kind of create out of his dreadful play for this beautiful imagination lastly I want to introduce you to our new players playing in central defense we have a Liza aka Lizzie Bennet but I do want to make clear that even though all of these players are obviously based on actual AFC Wimbledon players I want you to if you can divorce yourselves from their reality so that the actual um a Bennett doesn’t get mad at me for turning him into a woman but the more and more I thought about it I thought you know it’s this advertising revenue that we’re making from this channel could go to AFC Wimbledon and that idea was so compelling to me that yeah I just called AFC Wimbledon and asked if they if I could sponsor them and I didn’t really know who John graden was at the time why would I yawn commercial director part-time commercial director of a football club in in Wimbledon and you know but but but as I’m speaking to him III Google at the same time and then and that was really funny because it just came bang up there it was like all right I mean initially there they were a little confused I guess because I was like so I play fifa and I upload the videos to YouTube and I get ad money and I want to give you that ad money and they were like well why like why all of those things H completely bonkers yeah if anyone had said to me either what you need to go after is someone to comply FIFA and generate a crowd and that will pay for a sponsorship he’s insane but then it grew when we were offered the opportunity to sponsor the back of their shorts then you can see your own logo in FIFA while you’re playing in order to generate revenue to pay for the very logo that you’re seeing in FIFA that struck me as circular in a way that was very appealing so yeah so now we sponsor the back of their shorts that sort of liminal space between thigh and buttock is all us they are suddenly running around the field and a pair of polyester shorts and on the back of it it says the FT be a don’t forget to be awesome it’s unbelievably surreal but John didn’t just stop there the up CNT that wasn’t enough for him the year later he came back he said I’d like to sponsor the whole stem the North Stand is now the John Green stand and it’s surreal and it’s beautiful but because it’s in John Green’s world it makes perfect sense these species the class cheering jaha Wow you’re stayin that is so cool okay Hollywood forget oh this is way cooler this is this is the real thing what does it like to sit in your oh right now this is not something I ever thought would happen to me in my life I have to say I did not technically tell my wife about this sponsorship until after it was publicly announced sorry so that’s part of what I’m thinking here is I think if she could be here she would feel the magic you know when I found this club I found the oddest bunch of people but you know in this stand there’s going to be 5,000 people singing together who may not agree about much but agree about this a lot of you are here because we’ve got a special guest today you know who is ladies and gentlemen please put your hands together for the one and only John Green John this is your debut really in front of AMC we would offense have you got a message to all of the all of the faint it is such a testament to me to the power of individuals over corporations over wealthy people over greed it is such a testament to me of the power of individuals who care about something and care about an institution to make this happen so thank you for letting me put my name ridiculously on your North Stand this club reflects the best values of football the best values of sport and I feel so so lucky to be a part of it I mean the whole story of AFC Wimbledon ultimately is about struggle it’s about value is about collective coming together reflecting upon what’s important to them what’s not important and then setting course and on obviously not knowing exactly where they’re going to be going but knowing most importantly they’re going to be going together I want them to be the Internet’s team I want them to be America’s football team you know I believe in in football for and by its fans I believe in these communities I felt like I’m part of a of a community I feel that I’m not alone in the world and I think it’s even more powerful for fans of grassroots football if it is even more powerful for AFC Wimbledon fans I mean they really are part of their team because they own

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