Steelers Fans Spend Big As Football Season Kicks Off

Steelers Fans Spend Big As Football Season Kicks Off
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NEWS AT 5:00. THE NORTH SHORE IS FILLING UP WITH STEELER FANS TONIGHT. INDICATIONS ARE THEY ARE READY FOR TONIGHT’S FIRST PRESEASON GAME AGAINST THE BUCCANEERS. IN ADDITION TO TAILGATING, THEY’RE EATING AND DRINKING AT LOCAL RESTAURANTS AND BUYING NEW T-SHIRTS AND JERSEYS. MONEY EDITOR JON DELANO IS LIVE WITH A LOOK AT THE ECONOMIC IMPACT. JON. Reporter: WELL, IT’S A GREAT DAY. YOU KNOW, THOUGH, IT FEELS A LITTLE BIT MORE LIKE BASEBALL WEATHER, THIS WARM SUMMER AUGUST DAY, THAN FOOTBALL WEATHER, BUT NO MATTER. FOR STEELERS FANS, THEY LOVE THEIR FOOTBALL ANY TIME OF YEAR AND THE SUMMER WEATHER ONLY MEANS AN EARLY START TO SPENDING MONEY. STEELERS FANS ARE READY FOR FOOTBALL EVEN IN AN EXHIBITION GAME. IT’S NOT TOO EARLY FOR FOOTBALL. I’VE BEEN ITCHING TO WATCH FOOTBALL SINCE THE SEASON ENDED A WHILE AGO. I’M EXCITED FOR IT TO BE BACK AND I THINK EVERYBODY IS. Reporter: AND THAT’S A COMMON REFRAIN. IT’S NEVER TOO EARLY FOR FOOTBALL. Reporter: TRISHA AND JEFF FISCHER DROVE IN FROM WARREN, OHIO, TO MAKE THIS WEEKEND A STEELERS CELEBRATION IN PITTSBURGH. WE FOUND THEM IN THE STRIP DISTRICT WHERE THEY WERE SPENDING LOTS OF MONEY ON STEELERS PARAPHERNALIA. RUNNING OUT OF ROOM IN THE MAN CAVE FOR STUFF. I GOT TO MAKE MORE WALL SPACE. Reporter: THE FISHERS WERE HARDLY ALONE. WHILE MANY PITTSBURGHERS HEAD TO THE JERSEY SHORE THIS TIME OF YEAR, THIS YOUNG MAN FROM JERSEY COMES TO PITTSBURGH. I COME TO PITTSBURGH EVERY YEAR. I LOVE IT HERE. IT’S A BEAUTIFUL CITY. I LIKE TO JUST GET AWAY FROM — I’M FROM NEW JERSEY. SO I LIKE TO GET AWAY FROM ALL THE HUSTLE AND BUSTLE, COME OUT HERE AND ENJOY MYSELF, BEAUTIFUL CITY AND ALL THE SPORTS THAT IT OFFERS AND STUFF LIKE THAT. Reporter: AND THE EXHIBITION GAME ADDS TO THE ATTRACTION. OVER AT YENZER’S, THE OWNER JIM COHEN SAID THE NEW PLAYERS MEAN NEW JERSEYS AND STEELER TRINKETS. SO THE HOT ITEMS THIS YEAR? OBVIOUSLY A LOT OF THE THINGS THAT THEY WEAR ON THE FIELD. YOU KNOW, WE GET A LOT OF NEW STICKERS AND BUTTONS AND PINS AND THAT TYPE OF THING. WE HAVE A LANTERN THAT PEOPLE ARE GOING CRAZY OVER. IT’S REALLY — IT HAS DIFFERENT STEELERS SAYINGS ON IT. Reporter: THIS SEASON TICKET HOLDER CELEBRATING EARLY AT TEQUILA COWBOY WITH FRIENDS SAYS NEVER FORGET WHO BUYS THE MOST. I’VE SPENT $1,938 ON AN AFC CHAMPIONSHIP GAME TICKETS, SO YES, YES, WOMEN SPEND MORE. I THINK PITTSBURGH STEELERS HAVE THE BIGGEST FEMALE FAN BASE. SO PEOPLE LIKE ME ARE WHAT MAKE THAT. Reporter: NOW WOMEN ARE INCREDIBLE STEELERS FANS, THE WEST IN THE NFL SOME STUDIES SAY AND IN WOMEN’S HOUSEHOLDS THEY DO SPEND THE MOST MONEY WHICH MEANS THEY DRIVE THE PROFITS FOR THE STEELERS AND ALL THE BUSINESSES THAT DEPEND ON FOOTBALL IN THIS CITY.

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